Do Good Work

Trades work isn't easy—but the best stuff never is.

We partnered with real contractors and companies to tell this story. Learn more about them here!

Possibility, made real.

The work getting done on job sites doesn’t always get the recognition it deserves. Sometimes it’s invisible, happening behind the scenes and out of sight. But the work that happens when nobody is looking shapes the future of the world we live in. Working in the trades means being part of something big at ground level, and having a lasting impact. Creating, repairing, and maintaining the things that make day-to-day life possible just comes with the territory.

It means ending every day being able to say “I did that.”
A career path for the tough.

It takes grit, determination, and long days to be a builder of the world other people just live in. It’s no secret that working in the trades isn’t for everyone. It takes a lot, mentally and physically, to be the kind of person who doesn’t shy away from the hard work. But the industry has a lot to offer—stability, competitive pay, and room to grow, just to name a few things. It may be a path less traveled, but it’s one that provides security and endless potential to anyone strong enough to walk it.

Labor shortages, a growing skills gap, and an aging workforce are just a few of the factors driving change in the trades.

Among all this change, we need the next generation of makers, fixers, and doers with steady hands to keep things running smoothly. So get out there, and keep showing up every day. The world works because you do.

8.3

Construction employment has hit 8.3 million, but the demand is even higher.

Labor shortages are driving a higher demand for skilled trades.

439

The construction industry alone needs 439,000 new workers.

An increase in spending on trade industries has created more positions to fill.

Around 51% of small business owners in the U.S. are aged 55 or older.

A wave of retirees means many industries are investing in their talent pipeline.

Nearly 90% of skilled tradespeople report being satisfied with their careers.

Trades jobs are more available than ever. But more importantly, they’re rewarding.

There's more to the story. Read our report here.

Trades work hasn’t always had a good reputation. But perceptions are shifting, and we’re partnering with the people behind that change. The people who rise with the sun and never settle for “good enough”. Real people working in the trades, who know the work they do is worth doing. They don’t cut corners. They go above and beyond to get it done, with passion, heart, and ambition. They Do Good Work, every day.

Nearly half of Americans (49%) believe that society views trade jobs more negatively than corporate jobs.

There is a stigma associated with working in the trades.